In particular, a lot of personal data is collected through internet use, for example through the storage of cookies or online purchases. For this reason, website operators are obliged to inform users about data processing, which is usually done by means of a privacy policy that creates transparency for internet users. A proper privacy policy contains, among other things, the following information and notes on
- What personal data is processed? (IP addresses, time, length of visit, pages visited)
- Use of cookies
- Use of analysis and statistics tools such as Google Analytics
- Use of social media plugins
- Information on the handling of contact data
- Information on rights to information and, if applicable, rights of objection
With the introduction of the General Data Protection Regulation (GDPR), the data protection requirements for data controllers, in particular for self-employed persons and other companies, have increased significantly. In particular, proper legal texts on websites or legally compliant documentation of data processing protects companies from costly data protection and competition law warnings.
